NOW IS ALL YOU HAVE
Our band name, NIAYH, comes from the phrase ‘Now Is All You Have’ - this is the mantra by which we live every day. When the band started last September we were looking for ways to use our music to promote the simplicity of this message.
We heard about StickerJunkie as a cheap alternative to other sticker sites and liked the simple format they offered, so we bought 1,000 titled “NOW IS ALL YOU HAVE”. When they arrived we immediately started putting them on stop signs and hard to reach but visible places around Portland. We ran out in two weeks and had to order another 2,000. We began passing them out to all of our friends, acquaintances, and strangers - to anyone who seemed to resonate with the message. “Just a little reminder”. Within months most of the city was covered. People didn’t quite understand why this message was being conveyed or who was doing it.
It wasn’t until we bought a 1978 40’ Blue Bird School bus and painted it to match the stickers that people began associating us with the message. This is what has really tied everything together. We try to hand out as many stickers as we can whenever we drive. People see the bus and the motto and soon correlate the sticker, to the message on the bus, to all the stickers covering Portland, and suddenly they get it and they smile. Soon after it became quite obvious, we started hearing from people telling us about seeing the stickers on their way to work everyday and how it’s helped them change their life.
One lady recently approached us at a show and began explaining how she was working at a law firm office and every morning on her way to work she saw multiple NOW IS ALL YOU HAVE stickers. She cited this message as the catalyst that led to her quitting her job to become a writer. Another woman who was already a fan of Eckhart Tolle, author of The Power of Now, received a sticker from a band member and put it on her car bumper sparking “many a conversation with soon to be family members and lead me meet the most amazing beautiful spiritual warriors in Portland”.
Throughout our travels of the West coast during the last few months we’ve handed out thousands of stickers and had countless conversations about them. We’ve even given packets of stickers to friends who themselves are on their own adventures. Two of our closets friends are currently traveling through the states on separate journeys, living their own lives, and supporting this message in their own ways. We receive news of them occasionally via email, where they attach photos (some of which I’ve included) of strategic placement of stickers.
“The stickers I have been passing out seem to be making a difference out here in Colorado! The encounters I have had with certain people seem to be serendipitous. I will continue to support you in my efforts and spread the message. Now and always...” - our friend, Penelope, currently in Colorado
What began as an idea for a promotional sticker has blossomed into an ideology -we want to continue to support this message through our music and our way of life.
When asked what the phrase means, we always reply: what does it mean for you?
Now Is All You Have.